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BRANDING




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“Identity is cause;
brand is effect.”
Larry Ackerman
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Branding Creates Trust.
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Branding Improves Recognition.
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Branding Supports Your Marketing Efforts.
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Branding Motivates Employees.
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Branding Generates New Revenue.
STRATEGY




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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A thorough marketing strategy covers "the four Ps" of marketing—product, price, place, and promotion.
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